Who Is Wanashaker? Tell us a little about yourself. I have lived in Bucks County, PA for my whole life, with a quick 2-year stint in West Palm Beach, FL to start my college adventure. But I quickly learned that not only is my skin incapable of tanning (I burn or I am pale, there is no in between), but I missed the changing of seasons and hustle and bustle of northeast life. My husband, son and...
by Dawn Hoffman, VP of Digital Marketing at Wanashaker You may have recently received an email from the Google Search Console Team notifying you that “mobile-first indexing” has been enabled for your website. And you might be sitting there thinking… Huh? What exactly does that mean, and how will it affect my website and ranking? So, tell me, Ms. SEO Wiz…what is “mobile-first indexing”? We’ve all heard that Google has been shifting their algorithm to favor sites that...
Who Is Wanashaker? Dawn Hoffman, VP of Digital Marketing Tell us a little about yourself. I was born and raised in Montgomery County, PA, and have lived in the area most of my life. Being an American Revolutionary history enthusiast, it really is a great place to be! I am on the board of the Paoli Battlefield Preservation Fund and attend historical lectures and events on a regular basis. I am also an animal lover, and have 4...
Who is Wanashaker? Elise LaChapelle, Director of Operations & Business Development Tell us a little about yourself? I’m originally from “just outside Philadelphia”- I know all the suburbanites say that, but I really did grow up just a stone’s throw from the city limit! I moved to New York City to attend college, stayed for another six years after graduation, and have managed to live in three of the five boroughs. My husband and I moved back to...
By Jaime Horenstein, Social Media Strategist At Wanashaker we work closely with small businesses and startups to help build their brands. One sentiment we often hear is that managing social media channels can be time consuming, tedious and often falls toward the end of the to-do list. Here are some tips and tricks to help your business stay on target with your social media marketing! 1. Set It But Don’t Forget It Planning your social media content in advance is...
By Elise LaChapelle, Director, Operations & Business Development Digital marketing is a vast landscape, and it can be hard for a start-up to know where to begin when budget is limited. By following our four tips listed below, you can take advantage of all that digital marketing has to offer at a spend level that works for you. 1. Not all platforms are created equal. Social media advertising offers tremendous scale, but some platforms may be a better...
Who is Wanashaker? Steph English, VP of Digital Strategy Tell us a little about yourself? Hi there – my name is Steph. Born and raised in Philadelphia, I’m a soft pretzel enthusiast (the cheesesteaks are tasty, but the real delicacy is a good Philly soft pretzel!). I recently relocated to Southwest Florida – based out of the Fort Myers area – along with my husband, John, and our two cats, Penny and Desmond. It’s been great enjoying the...